Adidas data breach alerts the digital world
- Cyberpeace Tech
- May 28
- 2 min read
A recent data breach suffered by Adidas has raised concerns in the global digital environment. Although the incident did not occur directly within the company's technology infrastructure, it did affect through an external customer service provider.
This type of vulnerability highlights the risk posed by third parties in the security chain of any organization.
Adidas reported that it acted immediately upon detecting the incident, working with information security specialists to investigate the incident and contain the effects. According to the company, no sensitive data such as passwords, banking information or credit card numbers have been compromised.
Potentially affected users are currently being informed and the relevant authorities have been notified, in compliance with current data protection regulations.
External data breaches: a growing cybersecurity challenge
The Adidas case makes it clear that a data breach does not always come from within the company. In this case, the problem arose from an external collaborator, which highlights the need to strengthen cybersecurity protocols not only internally, but also with all suppliers and technology partners.
This type of situation is also a wake-up call for companies in Mexico, where many companies depend on third parties for their digital operations.
It is essential to implement periodic security evaluations of contracted services and to have contingency plans for possible failures.
A repeated pattern?
It is worth mentioning that weeks earlier a similar situation had been reported in a subsidiary of Adidas in South Korea, where personal data of users who had contacted the customer service area was compromised. Although it has not been confirmed whether there is a direct link between the two cases, it does highlight a worrying trend.
Mexico should prepare for similar scenarios
Although this incident occurred abroad, it represents a useful case for analysis in Mexico. Mexican companies should ask themselves if they are prepared to face a data breach, especially when it involves customer information.
Having clear policies, continuous monitoring, constant staff training and audits of external providers are key measures to prevent this type of leaks.
At Cyberpeace, we recommend staying informed about cybersecurity issues and other digital threats. Prevention and knowledge are your best allies to protect your online identity. Interested in learning more about cybersecurity and digital privacy? Follow our networks and stay informed.
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